B Wild, B Different, B Savage: The Story of SAVAGEARS

B Wild, B Different, B Savage: The Story of SAVAGEARS - Gentei
Brand story

The SAVAGEARS motto is short: B Wild. B Different. B Savage. It is a streetwear and lifestyle brand built "For Everyday Icons", and its anime collaborations carry the same attitude: premium pieces for a grown-up audience, in quality as much as in design. This is the story of the brand, its official collaborations and the details that make them stand out.

Gentei is an authorized SAVAGEARS retailer. You can explore the full brand, including its original streetwear, at savagears.com.

Where SAVAGEARS comes from

SAVAGEARS street shoot with models in original SAVAGEARS streetwear under a SAVAGEARS sign
Original SAVAGEARS streetwear.

SAVAGEARS started out with its own streetwear: graphic hoodies, tees and full sets with a strong point of view. Its original collections, like SAVAGE, EPIC and PSYCHO, are still at the core of the brand.

"Clothing isn't a badge of wealth, but an expression of imagination and freedom."SAVAGEARS

Its values come down to expression of freedom, attention to detail and telling the story, and the brand tells the rest in its own words on its Our Story page. Those values carry straight into its anime collaborations, with one clear focus.

Premium collections for grown-up fans

That focus is what makes SAVAGEARS unique: premium collections made for adults who grew up with these series. You can see it in two places, the quality and the design.

Red Akatsuki cloud lining inside the pocket of the Itachi Uchiha backpack, with the license line above

Quality

  • Heavy 900D Oxford backpacks that hold their shape
  • PU leather wallets with engraved logos and metal tags
  • 100% cotton tees up to 230 GSM and French Terry hoodies with reinforced seams
  • Embroidery on the front, woven labels inside and the license line on every piece
Model wearing the chocolate brown Goku Kamehameha Premium Edition hoodie with a small GOKU embroidery on the front

Design

  • Made for grown-up fans, with no childish gimmicks
  • Clean fronts, with the statement art saved for the back
  • Character details fans spot instantly, like a Sharingan patch or a 4-Star charm
  • Easy to wear every day with the rest of your wardrobe

The collaborations

SAVAGEARS works with One Piece, Naruto Shippuden and Dragon Ball, and each collaboration is built around a single character.

Two models on a red background, one wearing a straw hat and the SAVAGEARS X ONE PIECE Luffy Gear 5 backpack
SAVAGEARS X ONE PIECE

Luffy, Gear 5

The newest collaboration is also the boldest. The Luffy Gear 5 backpack wraps a 900D Oxford body in purple with an all-over skull and crossbones print, then adds a Gear 5 Luffy patch, a ONE PIECE logo patch and skull zipper pulls. The campaign borrows Luffy's own look: straw hats and bold, flat color.

The collaboration on savagears.com

Model in a straw hat carrying the Luffy Gear 5 backpack on a blue backgroundLuffy Gear 5 backpack held up by the handle against a yellow backgroundTwo models on a red background, one wearing the Luffy Gear 5 backpack
Model sitting on a giant Akatsuki cloud wearing the SAVAGEARS X NARUTO SHIPPUDEN Itachi Uchiha backpack
SAVAGEARS X NARUTO SHIPPUDEN

Itachi Uchiha

This one is all Itachi. The Itachi Uchiha backpack comes in the Akatsuki's black and crimson and carries his Mangekyo Sharingan, the slashed Leaf symbol from his headband and Akatsuki cloud zipper pulls. Unzip it and the lining is red. The matching wallet pairs a metal Sharingan tag with an engraved NARUTO SHIPPUDEN logo.

The collaboration on savagears.com

Orange GO kanji patch on the SAVAGEARS X DRAGON BALL SUPER Goku GO backpack
SAVAGEARS X DRAGON BALL

Goku's GO kanji

Built around 悟, the GO kanji and the first character of Goku's name. It is the patch on the Goku GO backpack and the embroidery on the snapback cap, while the Son Goku wallet gets a metal GO-KU tag. The backpack lines up all seven Dragon Balls across the front on a tonal kanji print and adds a 4-Star zipper charm. The cap pairs a black crown with a bright orange brim.

In the details

Look closely and the attention to detail is everywhere. The backpacks are cut from 900D Oxford fabric, heavy enough to hold their shape, on the same 24 x 46 x 15 cm frame. Inside the Itachi and Goku GO backpacks, a woven label reads LIMITED EDITION. The wallets are PU leather, and the series logos on the back are engraved into the material instead of printed on top, so they do not fade the way a print can.

Mangekyo Sharingan patch on the Itachi Uchiha backpack with the license line underneath
Sharingan patch with the license line
Akatsuki cloud zipper pulls on the Itachi Uchiha backpack
Akatsuki cloud zipper pulls
4-Star Dragon Ball zipper charm on the Goku GO backpack
4-Star Dragon Ball zipper charm
Woven SAVAGEARS LIMITED EDITION label inside the Goku GO backpack
The LIMITED EDITION label inside
Engraved NARUTO SHIPPUDEN logo on the back of the Itachi Uchiha wallet
Engraved logo, Itachi wallet
Engraved DRAGON BALL SUPER seal on the back of the Son Goku wallet
Engraved seal, Son Goku wallet

Official, from an authorized retailer

Every SAVAGEARS product at Gentei is official. Here is what that means and how to check it.

Officially licensed

Every SAVAGEARS collaboration is produced under official license from the rights holders of the series. The license line is printed right under the patch, as on the two backpacks pictured above: ©2002MK - 2007SP on the Itachi Uchiha backpack and ©B.S./S., T.A. on the Goku GO backpack.

Authorized retailer

Gentei is an authorized SAVAGEARS retailer, so every SAVAGEARS product in our store is an original from the brand, never a replica.

Easy to check

Originals carry the SAVAGEARS logo and the license line, and the wallets have their logos engraved rather than printed. Our guide shows the differences side by side: How to spot a fake Itachi wallet.

Premium Edition: SAVAGEARS in apparel

Model wearing the Itachi Uchiha Premium Edition oversized tee, front embroideryBack print of the Itachi Uchiha Premium Edition oversized tee

Premium Edition is the SAVAGEARS apparel line for grown-up fans, and it is held to a higher standard on purpose. The signature is detailed embroidery on the front, a premium art print across the back and a dedicated Premium Edition size label inside. Tees and hoodies are cut oversized in 100% cotton, with tees up to a dense 230 GSM and hoodies in French Terry with reinforced seams.

Embroidered Kame emblem and GOKU lettering on the Goku Nimbus hoodie
Kame emblem embroidery
Embroidered Mangekyo Sharingan and ITACHI lettering on the Itachi Uchiha tee
Sharingan embroidery
Back print detail of Goku on the Flying Nimbus
Back print detail

The line covers Dragon Ball Z and Naruto Shippuden, from the Goku Nimbus and Kamehameha hoodies to the Itachi Uchiha tee pictured above, and every piece is made in a limited run. The current pieces are in the Premium Edition collection.

SAVAGEARS

B Wild. B Different. B Savage.

Discover the brand, its story and its original collections at savagears.com. Its official anime collaborations and the Premium Edition line are available at Gentei, an authorized SAVAGEARS retailer.

Visit savagears.comSAVAGEARS at Gentei

Gentei is an authorized retailer of SAVAGEARS. All character names, series titles and artwork are trademarks and copyrights of their respective owners. Every SAVAGEARS and Premium Edition product sold at Gentei is officially licensed. ©Eiichiro Oda/Shueisha, Toei Animation. ©2002 Masashi Kishimoto / 2007 Shippuden All Rights Reserved. ©Bird Studio/Shueisha, Toei Animation.